Insomniac produces experience-based festivals, such as the Electric Daisy Carnival (EDC), Beyond Wonderland, and Winter Wonderland, which are for electronic dance music lovers. Their most recent endeavor was to promote their largest music festival, EDC.
The event takes place at the Las Vegas Motor Speedway, entertaining over 300,000 fans over three days. Insomniac uses the elements of music and experience to bring people together from places all over the world and create a once in a lifetime experience.
MacDonald Media helped Insomniac spread a friendly reminder of the music spectacular by displaying the creative on the long stretch of highway to Vegas, catching the attention of every passerby. After the successful EDC weekend, Insomniac wanted to thank the music comers and goers for another amazing weekend. MacDonald Media was able to utilize the Harmon Corner digital wallscape in Vegas. The digital featured a rotation of a creative that had a personal touch and shouted, “Insomniac Loves You! Thank you Las Vegas!”